Personal Branding

Brands are generally identified with a product. Often less aware that as each person's personal interest to build and even strengthen their personal brands both in personal relationships, business or professional.


Brands in marketing is defined as the imaging that was built by a company (corporate) in order to convey the message and shape perception in the minds of customers. This own brand can be applied to the company itself or at one of its products. To customers own brand which is believed to be a perception about the quality, image and experience against a company or product.


Its main customers in this information age is always overwhelmed by the variety of products through various media, whether television, print media, radio, internet and even through e-mail offering.

Information received so great at all times while the human memory has its limitations, so our mind will automatically filter the information through to the end there will only be left alone some of the information stored in our minds.

The reason is that then causes a variety of products are competing to build its brand image so that its brand is perceived positively by customers and has strong brand awareness in order to be embedded firmly in the minds of customers.

For example: when you see the logo of Castrol, albeit in very small sizes and only in the blink of an eye your mind instantly said that it is Castrol. Meanwhile, when you see the logo of a Dutch dairy company K **** T with the logo of your mind so the bird can not directly provide information about these products or even just think that it is a logo of Bango soy sauce because it's brand awareness was not strong in the mind customers.

Another example is a study ever undertaken to test the strength of Coca-Cola brands and how they affect the customer. Some people choose to sample the two cola brands Coca-Cola respectively and P *** i Cola. In the first experiment, they presented the two brands was in the container without a name (brand) the outcome is almost 90% stated that the P *** i feel better than Coca Cola but in the second test after they were served with their own brand of reality they express that sense of Coca Cola is better than the P *** i.

This is an example of the importance of brand strength in the period in which the customer is always satisfied by a variety of information about the product until at last able to enter the brand perception of customers who will come out a winner.

Description above is only an opening which aims to give some idea about the brand and the importance of a brand. Back to personal branding, personal brand can be interpreted as an imaging built by someone in order to convey the message and shape perception in the minds of others.

Each person is either intentionally or not actually has a personal brand. You certainly can imagine one of your friends and have a certain perception toward both positive and negative, as do other people also have a certain perception of you. Up here, of course you also have to understand how a personal brand determines your relationships with others both in personal, business or professional.

As a person, has a strong personal brand will reinforce the values that exist within yourself not just what you do. There are three main components that determine the strength of the brand ie: typical of the brand, the brand relevant for others and the brand is consistent (McNally and Speak, 2004).

Brand is typical when you think, decide and act based on the values you believe. In this process you have to separate yourself from most people that showed his typical because of course everyone does not have life values that really the same. Furthermore, the brand will become relevant when other people see that what they consider important are also important for you or in other words there is a mutual need between your bond with others. To establish the relevance you must first understand others before others will come to know and understand you. The third stage is to make a personal brand values you are consistent, in this phase of the credibility of your brand will be tested.

To build a personal brand are the dimensions that must be assembled to form a strong brand. These dimensions include competence you have, how you can use these competencies and the last is how you communicate when dealing with others (relevant).
At first, first identify the competency that is within you, whether you're a dad? Mother? Lawyers? Entrepreneur? Then proceed by identifying the values that exist within you, whether you are a conscientious? Intelligent? Open minded? Antikritik? Last recognize your style, whether Enthusiastic? Relax? Energetic? Friendly?
Combine these three dimensions and you have reached the early stages of building a personal brand.

Major in building a personal brand is honesty, which means you can not build a consistent brand if you are not honest with the values, competencies and distinctive style you have. There's nothing worse than a brand that is not consistent. This also applies to the personal brand. (Satrio A. Wicaksono, Associate SINERGI CONSULTING)

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